ARE WE A FIT?
We seek committed clients who are marketing-savvy, with growing brands who need seasoned and professional advertising approaches. Idea Camp has 30+ years of experience at national award-winning advertising agencies, having worked on a broad landscape of clients. Our team of experts now work independently, not pretending to be a big marketing firm.
Idea Camp’s roots are in strategic and creative development, adept at surveying a market’s landscape, then finding opportunities for successful advertising. If we can’t do it, we’ll tell ya, but here’s what we do, do:
CREATIVE AND DESIGN SERVICES
Our experience of being smart and talented creators benefits our clients’ brands by being unique, memorable, on-strategy and budget-minded. We are idea people: Writers, Art Directors, front and back-end Web Designers, and also multimedia Producers. Our DNA’s comprised of smart and talented creators who benefit our clients by being unique, unforgettable, on-strategy and budget-minded.
Brand Identity (LOGOS)
If a brand were a book then a logo would be its cover. Your logo should be fantastic. We design unforgettable brand identities by marrying your most important elements, then create a supporting architecture, visual to verbal.
Naming
It’s a little known fact: We name brands. (We’re really good at it.) Strategy remains steadfast at the forefront of any naming project we embark on, while research and proper legal paths direct the process. The results are always engaging and lasting. We’ll make you proud.
Brand Storytelling
Copywriting for short, but so much more! From name origination to web content and social media, the best copy tells your authentic story. It’s true: Words have the power to stir people’s emotions so that they open their minds, hearts, and wallets.
LEAD CREATION
Consider the age-old sales lead. What’s its temperature — cold, warm, hot? How do you get a vetted, unique, and private lead delivered to your doorstep? We might have the perfect recommendation for that hidden, sought-after path, IF you ask the Ranger nicely.
ROI MEASUREMENT
Strategies and tactics are honed by the interpretation of data, and our advertising is disciplined by it. We monitor and report our efforts, and adjust accordingly. How else would we make budget-wise advertising decisions, month after month for you?
"SEO" — IS DEAD
The moniker is tainted by nefarious players, and the effective mode has changed. SEO is real, but you may not need it and you certainly don’t need its old model. But search engines will still rank your brand. To solve the conundrum, we defer to a certified expert who swims with the algorithms. A dude who’s never emailed anyone to say their “site could rank higher.” This is a dark subject. We scarcely see him, but he is on staff.
Social Media
Social Media platforms offer vast opportunities for brands to be seen. Should your brand have that presence? Maybe, maybe not. Maybe one, maybe all. We create strategic campaigns that fit into social platforms, using both sponsored and organic content.