Specialty Munitions Company

SPECIALTY MUNITIONS BRAND IDENTITY

Specialty munitions is a serious arena with professional, military and expert participants. This client’s unique manufacturing process is busy turning the ammunition supply world upside-down, making it possible for their clientele to experience never-seen-before consistency in ammunition used for long-range and accuracy shooting scenarios.

So what's the best way to go about changing a nearly century-old manufacturing process, and that same tenure of a shooting community’s mindset? Idea: "Be the assured and silent expert, letting the product find its own way, naturally filtering into its niche market.

This sort of marketing is not an “ask” nor is it brazen or braggadocios—it is simply earned, just like the real-world respect its customers have earned. Agency: Street Dog.