Tex-Mex Restaurant Launch

TEX-MEX RESTAURANT ADOPTS A CRAZY-FRESH BRAND IDENTITY

Make a splash in the hotbed of Tex-Mex...Austin? No easy task, but this family of restauranteurs took it head-on. Starting with designing the entire operation's personality: Everything inside and out was designed to be clean, approachable, creative and most of all, crazy-fun! With that, they transformed a former Italian joint into the home of Tio Loco.

Always the life of the party, this uncle had great margaritas and a massive menu, and even a merchandise store up front!

Out of the picture after the initial launch, we aren't sure why the restaurant failed after its first year? Coulda been something as simple as the tortillas not made in-house or a change to the beef fajita marinade (in our humble opinion). But we wish them the best, as they're still rocking three other hotspots in two states.

Agency: Street Dog