Nashville Residential Development Company

PROPERTY DEVELOPER BRAND IDENTITIES AND MARKETING

From the ground up, we've created nearly 10 individual brand launches for new residential townhome developments in the Nashville area (STRs, single-family, and workforce). Idea: "Make yours your own."

This builder has a different approach than most. They offer buyers customizable options in their homes. That may not sound like a big deal, but it's not normal thinking in a high-paced, cookie-cutter market.

We've handled their corporate branding and all marketing elements for each of their properties: Strategic development, naming, brand identity, copywriting, photo and video direction, architectural renderings, website creation, advertising tactics, data measurement, corporate office media design and decor, and sales collateral, as well as social media strategy and content development + management.

Agencies: Idea Camp, Street Dog