Western Wear Product Advertising
“RETRO” NEW PRODUCT LAUNCH
Multi-platinum-selling recording artist, Jason Aldean was just the right fit to sell a new jean by Wrangler called “Retro.” Staying true to its roots, but with new fits and finishes, Jason easily reaches a new generation of cowboy who looks for more style in their wardrobe.
Retailers who are used to the "same old Wrangler” needed convincing to carry the new jean in their stores, so this campaign was developed. Idea: The old, is now new.
The Sales Kit included a video produced with an interview from Jason and samples of his music, style/sales sheets, POS/in-store support, web support, and of course a pair of the new jeans.
“LONG LIVE COWBOYS”
George Strait has his own brand of apparel, as well as music. His music and his fans span decades. Their common attitude is that well-made, just keeps going. The idea: endurance. Long live cowboys. Agency: 2×4.
One thing about cowboys and cowgirls is they have a hard work ethic. They also stick with what works for them. This western wear brand has been around since 1947, so it endures as an important part of daily life—which is not always a fashion statement.