Underground Petroleum Products Storage Company

BRAND CREATION FOR PETROLEUM PRODUCTS STORAGE COMPANY

The state of Utah is known for its Great Salt Lake and vast, open spaces. It is also home to one of the nation's largest underground storage facilities for millions of barrels of petroleum products, but you wouldn't know it if you drove past. Idea Camp created a more visible brand for the company that would work to attract new customer contracts, and also serve as a recruiting tool for new employees. Idea: Innovative and unique industry solutions.

Work included creative direction, motion and still photoshoot direction, graphic design, copywriting, logo annealing, sales video, corporate website design, sales PPT, ID package, and a recruitment page for online applications. Agency: Idea Camp Marketing.